A Big Win for East Tijuana
Tijuana’s East Side just scored a major upgrade: City Express by Marriott El Florido is officially open. This isn’t a pop-up Airbnb or a motel with questionable reviews—it’s the first-ever chain hotel in the Zona Este.
Located in El Florido, the six-story hotel becomes Tijuana’s 7th City Express and the 12th Marriott-branded property in Baja California.
Why This Matters
For years, Zona Este has grown in industry, commerce, and housing. Yet, the hotel scene? Practically nonexistent. Travelers had to stay downtown or rely on extended family (and hope the chihuahua stayed quiet).
Now, with this new hotel, there’s finally a quality lodging option on the east side—and that’s a big deal.
More Than Just a Bed
Backed by the Baja California Secretary of Tourism, Zaida Luz López, the project isn’t just about comfort—it’s about community.
“This hotel expands our lodging offer, creates jobs, and supports the state’s economic growth,” said López.
The hotel features:
- 121 modern rooms
- Business center and meeting spaces
- Free breakfast
- Easy access to industrial parks, maquilas, and the Tecate highway
Whether you’re an engineer in town for work, a road tripper avoiding downtown traffic, or a local just needing a night off-grid—this place covers the bases.
More Jobs, More Development
One major perk? Jobs. From front desk to housekeeping, dozens of Tijuanenses now have work closer to home.
This opening reflects a broader tourism strategy. Baja isn’t just investing in beach towns and border zones anymore. Areas like El Florido are stepping into the spotlight.
Should You Stay Here?
- Got business in the industrial corridor? Book it.
- Visiting family in Otay? Stay here.
- Want to be one of the first to review it? Go for it.
This isn’t just a new hotel. It’s a symbol of progress for a part of Tijuana that’s long deserved attention.
So yes—finally—East Tijuana has something fancy too. And it doesn’t involve crossing the border.
