Luisa Rosas-Hernández

Luisa Rosas-Hernández

Luisa Rosas-Hernández is a writer for the Gringo Gazette North, where she covers Baja’s wine scene, good eats, and public safety—with a healthy dose of wit and no bad news allowed. By day, she’s a health researcher recognized by Mexico’s National System of Researchers (SNI), and by night, she handles the Gazette’s finances and dabbles in social media—making sure the numbers add up and the posts pop. When she’s not chasing stories or crunching data, you’ll likely find her in the Valle enjoying a glass of red (or a crisp white with oysters)… for research purposes, of course.
Listen to The Deep Dive, our new podcast with real news, sarcasm, and no bad news—unless it’s funny. Quick episodes made for multitasking. Subscribe now!

Turn Up the Fun: GGNorth Now Has a Podcast

Subscribe now to The Deep Dive podcast by GGNorth

Reading is great—until you’re flipping tortillas, walking the dog, or forgot your glasses again. So, we made listening an option.

Say hello to The Deep Dive, the new audio spin-off from Gringo Gazette North. It’s still us, just louder—and hands-free.

The brains behind it? Luisa Rosas-Hernández (yes, that Luisa—the one who writes all this) and Oliver Quintero, our publisher and chaos coordinator.

The subjects? Based on Luisa’s original articles, crafted into quick audio episodes with our signature style.

We kicked things off Tuesday with “Margaritas, Music & Mat Time: Ensenada’s 77th Party”. Missed it? Don’t worry—episode two just dropped. We keep things moving around here.

Now, you can stay informed without putting down your spatula or opening a laptop. Whether you’re on the road, cooking dinner, or pretending to be busy, we’ve got you covered.

Also, if a topic grabs your attention, you can find the full article on our website—or follow us on social media.

  • ✅ Real news
  • ✅ Sarcasm included
  • ✅ No bad news (unless it’s hilarious)

We made this for our loyal readers—and all the curious souls who found us while waiting at the DMV.

🎧 Click here to listen and subscribe before your margarita melts.

No Bad News. Unless It Matters. Or It’s Funny.

New U.S. Rule Could Cost Tourists $15,000

New U.S. Rule Could Cost Tourists $15,000

It’s official. The U.S. just rolled out a new rule that could make visiting a lot more expensive—for some people.

On August 5, the U.S. State Department published a temporary rule in the Federal Register. It’s called the Visa Bond Pilot Program, and it’s raising eyebrows (and a few credit limits).

What’s This Bond All About?

Starting August 20, travelers from certain countries may need to pay a refundable bond of $5,000, $10,000, or $15,000 USD to receive a tourist or business visa.

That’s right—before you even book a flight, you might be asked to front a five-figure security deposit.

According to the official document:

“Consular officers may require covered nonimmigrant visa applicants to post a bond of up to $15,000 as a condition of visa issuance, as determined by the consular officers.”

Federal Register, 90 FR 37378, August 5, 2025

This decision is final. You can’t appeal. However, if you exit the U.S. within the allowed time, you’ll get the bond back in full.

Who Has to Pay?

For now, the U.S. has not released a list of specific countries. Still, the rule lays out three red flags:

  • A high visa overstay rate
  • Poor identity verification systems
  • Citizenship-for-sale programs with no residency requirements

Because of that, media outlets are speculating that Haiti, Venezuela, Nigeria, Russia, and India are likely to be included.

Mexico is not on the list—at least not yet.

Why Baja Should Care

Even though Mexican nationals are not currently affected, the ripple effect across Baja is real.

First, many people living in Tijuana work in the U.S.—often without a legal visa or citizenship. If they ever lose their current documentation or try to re-enter legally, this new rule could shut the door.

Second, Baja is a gateway. Tourists from other countries often land in Tijuana or Mexicali before heading north. If they’re from a flagged country, they may cancel the trip altogether.

As a result, fewer visitors could mean fewer tacos ordered, fewer tours booked, and less money flowing through the local economy.

How Does It Work?

If you’re selected for the bond, you’ll pay through Pay.gov, a U.S. government platform. The funds are held in a Treasury account until your departure from the country.

Leave on time? You’ll get your full deposit back. Overstay your welcome? Say goodbye to your money.

Who’s Exempt?

Thankfully, not everyone has to pay. The rule includes automatic exemptions for:

  • Diplomats
  • Government-sponsored exchange students
  • Travelers with humanitarian needs

Additionally, consular officers may waive the bond in special cases—but don’t count on it.

To Our American Readers

Let’s not forget: this rule makes your U.S. citizenship more valuable than ever.

While others may need to hand over thousands just to visit, you can still cross the border with ease—no bonds, no fees, no headaches.

At the same time, this rule could make Baja quieter. Tourists from some regions might avoid traveling here, knowing they won’t be able to cross into the U.S. from Tijuana or Mexicali.

Final Word From GGNorth

This visa bond isn’t just about money. It’s about access, trust, and the ever-growing wall of red tape.

Although Mexico isn’t affected—for now—cross-border communities like Baja could still take the hit.

So, if you’ve got a U.S. passport, enjoy the freedom it brings. For many others, that freedom now comes with a pretty steep price tag.

Cheers from Above: The Margarita Crowd Gathers

Ensenada Toasts 77 Years of Margarita Magic

Ensenada celebrates 77 years of Mexico’s favorite cocktail—with yoga, music, and more margaritas than you can count

Kickoff Party at Bar Andaluz

Margarita Month starts with a bang this Wednesday, August 6. Head to the Bar Andaluz at the Riviera Cultural Center. The Patio Bugambilias will come alive with live music from Takón Machine at 8:00 PM. Margaritas will flow freely—and at promotional prices.

The evening blends two great things: summer heat and cold tequila. If that’s not a reason to celebrate, we don’t know what is.

77 Years of Margarita Magic

This year marks 77 years since someone (probably) mixed the first margarita in Ensenada. The city’s not letting the moment pass quietly.

According to Rosela Medina Lencioni, the idea is to reconnect people with local cultural spaces. And let’s be honest—if margaritas don’t bring people together, nothing will.

The Icon Itself: Born in Ensenada, Loved Worldwide
#Nothing says summer in Baja like a frosty margarita. This classic cocktail turns 77—and Ensenada’s throwing the ultimate birthday party.

Main Event: August 23

The Festival de la Margarita takes place on Saturday, August 23, from 2:00 PM to midnight. Over 4,000 attendees are expected.

There will be seven margarita bars from Bar Andaluz, plus food stalls, music, and a kids’ zone with a movie dome. Parents can sip while the kids chill.

A surprise headliner will close the night. No spoilers—but it’s someone worth staying up for.

Margaritas Meet Yoga

If you’re into wellness with a twist, mark your calendar for Friday, August 16.

Join a vinyasa yoga class at 11:30 AM in the Jardín Misional, led by Eglys Gómez. The fee is just 150 pesos—and yes, you get a margarita afterward.

Balance, anyone?

Learn to Shake It

That same day, the Margarita Workshop is back. You’ll learn the secrets behind the perfect cocktail.

There are two sessions: 4:00 PM and 5:00 PM, each limited to 20 people. The cost is 250 pesos and includes your drink and bragging rights.

How to Join the Fun

Reserve your spot by calling 646 176 4310 (8:00 AM to 4:00 PM) or messaging 646 189 2115 on WhatsApp. You can also register in person at the Riviera offices.

Whether you’re sipping, stretching, or shaking—Ensenada is ready to celebrate. Join the party, take the class, or just enjoy the vibe. Cheers to 77 years of margarita magic!

For the first time, Baja California’s top security leaders met at the FGR offices in Tijuana. The session was led by the state governor and featured commanders from the Navy, Army, and National Guard.

First Time for Everything: Tijuana FGR Hosts Security Meeting

In a first for Baja California, the federal prosecutor’s office (FGR) in Tijuana hosted the state’s top security meeting—yes, that meeting, the one with the governor and all the big brass in uniform.

It was the kind of gathering where suits, medals, and serious numbers meet. But this time, the mood was more “look what we’ve done” than “look what’s wrong.”

And honestly? The numbers speak for themselves.

Between January 1 and July 26 of this year, law enforcement agencies across Baja California carried out 1,530 court-approved searches, also known as cateos. That’s a 31% jump compared to the same timeframe in 2024. Not bad for a state that’s often in the headlines for the wrong reasons.

According to the Baja FGR, the spike in activity is thanks to stronger coordination between state and federal authorities. Less finger-pointing, more teamwork. And some of that work is paying off big.

A Bust in Mexicali That Hits Hard

One of the standout victories came from Mexicali, where officers working at the Cinta de Verificación Aduanal (basically the customs conveyor belt) seized 144 kilos of methamphetamine. That’s not a typo. One hundred and forty-four kilos. That’s more than most folks weigh after a full taco tour.

There was no dramatic chase or gunfight. Just sharp-eyed customs officers doing their job. Sometimes the quiet wins are the most impressive.

 A marine guards the iconic seafood market wall, hours after gunfire led to the discovery of over 300 kilos of cocaine on a nearby boat.
#Mercado Negro Backdrop Turns Crime Scene

Ensenada’s Cocaine Boat and a Not-So-Quiet Night

Then there’s Ensenada, where things got loud fast.

On July 28, reports of gunshots echoed near the iconic Mercado Negro. That’s not the kind of seafood special anyone wants. What followed was a coordinated response that led to the arrest of two suspects found transporting 307 kilos of cocaine aboard a small boat.

The federal report kept it simple, but local outlets like Hiptex confirmed that during the incident, a man was shot and killed, and another two people were injured. The drugs? Packed in colorful bricks, some even stamped with lucky sevens. Not subtle.

So while the market stayed open for business, the real action was happening just offshore—and it wasn’t about fresh tuna.

Aerial Sweeps Uproot More Than Weeds

Between June 11 and July 30, joint military and law enforcement flights covered a lot of ground. Literally. Their efforts led to the detection and destruction of 52 illegal drug plantations, covering a whopping 93,192 square meters.

To put that in perspective: that’s about 13 soccer fields’ worth of banned botanical ambition. No word yet on what was growing—probably not tomatoes—but let’s just say, Baja’s not exactly famous for its oregano exports.

Who Was in the Room?

This wasn’t your average PowerPoint-and-donuts meeting.

Present were the governor of Baja California, the state’s security secretary, the commander of the Second Naval Region, the commander of the Second Military Zone, and the state coordinator for the National Guard, along with representatives from every major law enforcement agency in Baja.

Everyone came armed with numbers—and not the scary kind. The kind that shows progress.

Security Wins Meet Trade Deadlines

Still, even as security ops ramp up, the U.S.–Mexico trade dynamic remains closely linked. On July 31, after a 45-minute phone call with Mexican President Claudia Sheinbaum, former U.S. President Donald Trump announced a 90‑day extension before new tariffs would take effect, delaying the planned 30% import duty set to begin August 1. During that time, existing charges—including a 25% fentanyl tariff, a 25% fee on cars, and 50% tariffs on steel, aluminum, and copper—would remain in place  . As noted in our previous note, even strong security gains may not sway broader trade policy decisions.

Cultural Complex Los Pinos

Free Baja Festival Brings Food and Dance to CDMX

A Weekend of Dance, Storytelling, and Smoke-Kissed Flavor

CDMX – August 2–3, 2025 — This weekend, Baja California is packing its books, spices, dancers, and legends—and heading straight to Mexico City with “Cocinas de humo”.

Baja California en Los Pinos” lands at the iconic Complejo Cultural Los Pinos, giving chilangos a taste of the state’s rich, spicy, colorful culture. From 10 a.m. to 5 p.m. both Saturday and Sunday, entry is free, and so are the vibes.

Part of the ongoing series “México en Los Pinos,” the event features a full lineup of music, theater, dance, traditional food, crafts, and family-friendly workshops. Basically, it’s a cultural road trip without the highway miles.

#Smoke Kitchens: Traditional Baja Cuisine

What’s Happening?

You’ll find everything from oral storytelling to rock-pop concerts, folk dance to mask-making workshops.

  • Lizeth Marcela will share Baja’s legends out loud. Expect mysterious whispers of the desert and tales from the borderlands.
  • Dancer Alejandro Chávez performs “Manuel,” a modern piece full of emotion and movement.
  • Rock-pop vibes arrive with Jesús Bautista and his show “Me verás subir.”
  • And for theater lovers? Minerva Velasco brings Frida Kahlo’s life to the stage in a solo monologue with heart and paintbrush.

Folkloric rhythms hit hard when dancers from the Escuela Nacional de Danza Folklórica light up the stage with calabaceado—a high-energy northern dance that’s part cowboy, part fiesta, all grit.

Books, Smoke, and Handmade Treasures

Not into the stage stuff? No problem. You can still soak up the essence of Baja.

The Nortestación collective is bringing a literary pop-up filled with independent publishers, book giveaways, and author meet-and-greets. Expect some Baja-flavored stories and maybe a free read or two.

Kids get their own fun too. There’s a mask-making workshop where they’ll create creatures and characters inspired by Baja’s cultural roots.

And for foodies? Oh yes—this is where Baja shows off.

The Cocinas de Humo (literally “smoke kitchens”) will fill the air with slow-cooked dishes straight from the ocean and desert. Traditional cooks from Baja are bringing their best firewood game: think grilled seafood, salsas with a bite, and maybe even a cactus surprise.

Meanwhile, artisans and producers will take over Plaza Jacarandas and El Tejabán de Cencalli to offer handcrafted textiles, carved wood, and local agro-products—aka stuff that smells, feels, and tastes like Baja.

If You Go

Here’s the full scoop on what you can experience this weekend in Los Pinos, Mexico City’s historic cultural center, as Baja takes over!
#Here’s the full scoop on what you can experience this weekend in Los Pinos, Mexico City’s historic cultural center, as Baja takes over!
  • 📍Location: Complejo Cultural Los Pinos Molino del Rey 252, Bosque de Chapultepec, CDMX
  • 🗓️ Dates: Saturday and Sunday, August 2–3
  • 🕙 Hours: 10:00 a.m. to 5:00 p.m.
  • 🎟️ Price: Free! Just bring curiosity (and maybe stretchy pants).

GGNorth Pro Tip:

If you’re from Baja and in Mexico City this weekend, you’ve got no excuse. And if you’ve never had Baja-style food cooked in real smoke by women who learned from their grandmas? This is your moment.

Los Pinos will smell like salt air and carne asada. Don’t say we didn’t warn you.

No Bad News. Just Good Culture.

Cedros Island Women Launch Eco-Friendly Fish Leather Line

Baja’s Bold New Fashion: Handbags Made from Fish Skin

From Sea Waste to Sustainable Style and Skincare

Isla de Cedros, Baja California – Who needs leather when you’ve got fish?

On this quiet Baja island, a group of resourceful women is turning fish skin and scales into something beautiful. Think handmade bags, bracelets, and belts. Now add natural collagen for glowing skin.

This isn’t just a hobby. It’s a full-on women-led movement supported by Baja California’s state government. With the help of SEPESCA BC, the Artesanas de Huamalhua are creating income, reducing waste, and building pride—one fish at a time.

How It All Started

It began with a workshop from CONANP, where the women learned leathercraft using fish skin. From there, SEPESCA BC stepped in, providing tools, supplies, and even building a workspace. That’s when the creativity kicked in.

Now, the women are working with curvina, jurel, cabrilla, even shark—when it’s in season and permitted. They handcraft wallets, earrings, belts, and bags. They even use the collagen in fish scales to make natural skincare products.

According to group leader Isbi Giezi Espinoza Arce, “We use what the blessed sea gives us. We make art from what others throw away.”

#From Sea to Style: Baja Women Craft Fish Leather Goods

Natural Collagen with a Baja Twist

Aging is natural, but collagen helps us age better. As the body slows collagen production with age, the women of Isla de Cedros offer a unique solution.

They now produce collagen extracted from fish scales, enriched with Omega 6. It’s great for:

  • Healthier skin
  • Joint and bone support
  • Stronger nails and hair

This eco-friendly collagen is made by hand and full of benefits. Bonus: it comes with a good story.

The Next Step: Selling Beyond the Island

So far, most of the products have stayed local. But the women want to reach more people. That means attending fairs, expos, and finding the right buyers.

Living on an island isn’t easy for business. Still, they’re determined to grow. With the right support, their craft could shine far beyond Cedros.

Meanwhile, SEPESCA is expanding the model to other communities. Women from the Cucapá tribe in Mexicali Valley have also started crafting fish leather. It’s the same idea: turn waste into beauty and tradition into income.

Why Fish Leather?

Fish leather is tough, flexible, and naturally patterned. Unlike cow leather, it comes from a source most people throw away. That makes it both eco-friendly and unique.

Globally, fish leather is gaining attention. In Costa Rica, Iceland, and now Mexico, women are leading the way in turning discarded scales into fashion.

The Artesanas de Huamalhua are now part of that global wave. But their style is all Baja—creative, coastal, and full of heart.

#Island Women Create Jewelry and Collagen from Fish Waste

Want to Support Them?

📲 Follow on Instagram: @artesanashuamalhua

💬 Connect with Isbi: facebook.com/izby.arcee

They’re local. They’re sustainable. And they’re turning fish into fashion—with style and purpose.

GGNorth Pro Tip

Fish scales may not sound glamorous—but they might just be the secret to your next favorite bag and your skincare routine.

No Bad News. Just Good Skin.

The San Diego–Ensenada ferry arrived on July 25 with room for 330 passengers, but no launch date or tickets are available yet. Here’s everything we know so far.

New Ferry Is Here—But You Can’t Ride It Yet


Ensenada–San Diego Ferry Arrives This Friday

After years of whispers, delays, and more Facebook comments than we care to count, the Ensenada–San Diego ferry is finally making landfall this Friday. That’s right. The sleek new boat operated by Azteca Ferries is set to dock in Ensenada on August 1st, carrying high hopes and zero passengers—for now.

Why? Because while the vessel is here, the official start date for operations is still TBA. We know, we’re bummed too.

So… what do we actually know?

  • The ferry will carry 330 passengers.
  • The ride will take about 2.5 to 3 hours, give or take a few seagulls.
  • Ticket prices are expected to land between $50 and $60 one-way.
  • You’ll go through full airport-style customs and immigration at both ports.
  • You’ll need a valid passport or visa to board from Ensenada to the U.S. Don’t be that guy who forgets.
New ferry is here—but you can’t ride it yet
#New ferry is here—but you can’t ride it yet

Who said what?

According to Kurt Honold, Baja’s Secretary of Economy, it’s up to Azteca Ferries to announce the launch date. And no, it’s not this weekend. Think more “sometime after they host a press conference and finish remodeling the port.”

Until then, the ferry is basically just parking here. It’s like the new neighbor who moved in but hasn’t unpacked their boxes yet.

The port needs a makeover

Before passengers can start sailing, Ensenada’s port terminal needs upgrades. Authorities are setting up areas for customs, immigration, and security—because even sea travel needs paperwork.

Once complete, the boarding process will look more like an airport check-in than a cruise ship cocktail hour. Expect bag checks, passport scans, and probably a line of people asking if they can bring wine. (Answer: maybe, but declare it.)

No cruise, no frills—just fast(ish)

This isn’t a luxury cruise. It’s a high-speed ferry meant for people who want to ditch the border wait and still catch the sunset. Perfect for day trippers, wine lovers, and anyone allergic to car lines in San Ysidro.

According to leaked schedules, there will be two daily departures in each direction, with morning and afternoon options. But don’t quote us on that—until tickets go on sale, it’s all subject to change.

When can I ride it?

Real talk? Not this week. Not next week either. The vessel may have arrived, but permits, infrastructure, and logistics are still catching up. Think early fall or even later in 2025. Possibly in time for the Tianguis Turístico next year, but don’t hold your breath.

Azteca Ferries hasn’t opened their reservation site yet. We’ll let you know the second they do. Trust us—we’re refreshing the page hourly.

TL;DR

  • Ferry arrives Friday.
  • No passenger service yet.
  • Port still under construction.
  • Tickets? Not on sale.
  • But hey, progress!

Stay tuned, Amigos. When it’s time to sail, you’ll hear it from us first. For now, maybe just drive slow, take the scenic route, and dream of tacos by the sea.

Baja on Watch, But No Need to Panic

Tsunami Advisory Hits Pacific—Baja on Watch, But No Need to Panic

Baja California México – July 29 and 30, 2025. A massive 8.7 magnitude earthquake off Russia’s east coast triggered tsunami alerts across the Pacific, including a Naval Tsunami Advisory (CAT‑SEMAR) for parts of Baja California. But here’s the real scoop: no evacuations, no panic—just a heads-up.

The advisory covers coastal areas from Ensenada down to Baja California Sur, including San Felipe, Playas de Rosarito, Tijuana, and San Quintín. According to CAT-SEMAR, wave heights are expected between 0.3 and 1.0 meters—that’s about knee-deep for most folks. It’s considered a sea surge, not a full-blown tsunami.

The U.S. National Weather Service also issued alerts for Hawai‘i and parts of Alaska, with Japan monitoring its Pacific coast. But again—no evacuations have been ordered anywhere in Mexico.

So, is this serious? Yes. Is it dangerous for Baja right now? Not likely. The Mexican Navy recommends staying off the beach, avoiding small boats, and watching for unusual sea activity between the afternoon and evening hours.

What Baja Residents Should Do

Action StepWhy It Matters
Stay away from beaches and waterfrontsEven small surges can generate dangerous currents
Follow official updates onlyAvoid panic from viral but inaccurate posts
Monitor port traffic announcementsCoordinated shifts may occur overnight
Be cautious of shipping or waves in harborsSudden sea movements could reach 1 m or more

What This Means for Baja Locals

While headlines sound dramatic, Baja’s coastal towns are used to nature putting on a show. Local emergency services are monitoring the situation. There’s no disruption to transportation, and all border crossings remain open.

If you’re in San Felipe, Rosarito, or along the Ensenada coast, it’s a good time to skip your paddleboard sessionbut don’t cancel dinner plans. Just keep your eyes on updates from Protección Civil, CAT‑SEMAR, or X (formerly Twitter) accounts from Baja’s civil defense agencies.

And don’t worry, Estero Beach is still standing—but maybe order that margarita a bit further from the shore today.

Baja Battles Cartels—Still Faces 30% Tariff

Security Up, But Trump Still Wants to Tax Mexico

Tijuana / Mexicali / Washington D.C. — Just when you thought things couldn’t get spicier, here comes the tariff talk again.

President Trump recently sent Mexico a not-so-sweet love letter. In it, he scolds President Claudia Sheinbaum for “not doing enough” to stop drug cartels at the border. His solution? Slap a 30% tariff on all Mexican exports to the U.S., on top of existing ones. Because what’s a little inflation between neighbors?

The new tariffs are set to hit on Friday, unless both sides can reach a deal.

Sheinbaum says she’s optimistic. Talks are still going, and she hopes to score a fair agreement—just like the ones the U.S. already got with Japan and the EU. She also met with both Republican and Democrat lawmakers and the U.S. ambassador, Ronald Johnson, to explain Mexico’s current security strategy. And to be clear: she says there’s no secret list of corrupt Mexican politicians, no matter what social media says.

Meanwhile, in Baja…

After a week of bouncing around mainland Mexico, we gotta say—Baja’s looking pretty good. Sure, we’ve got problems (hello potholes), but security efforts are visibly stronger here than in many other regions.

Federal troops, local law enforcement, and even the National Guard have stepped up big time. In the past few months, they’ve busted major drug shipments, arrested cartel players, and seized enough fentanyl to knock out a small country.

In Ensenada, authorities found 200 kilos of cocaine tucked into a shipping container. In Tijuana, they seized 2.4 kilos of heroin. And in Baja Sur? Try 800 kilos of meth. If that’s not effort, we don’t know what is.

Even more impressive? This isn’t just about busts and headlines. Officials are holding community forums, investing in youth programs, and working with schools to cut off crime before it starts. It’s a security strategy with heart and handcuffs.

So Why the Tariffs?

The U.S. claims it’s about stopping the flow of drugs. But some folks are whispering that this feels more like an economic arm-twist to renegotiate trade deals. Mexico’s sticking to its message: we’re cooperating, but we’re not rolling over.

And hey, if Trump wants to hit Mexican products with a 30% fee, maybe Americans will have to start paying full price for their tacos, avocados, and cerveza. (We warned you: don’t mess with Baja’s exports.)

Bottom Line

Mexico’s pushing for peace. Trump’s pushing for pressure. But here in Baja, we’re just pushing forward—with results to prove it.

So yeah, Mr. President—we see your letter. We raise you 52 tons of seized drugs, hundreds of arrests, and a community that’s not backing down.

Tariffs or no tariffs, Baja’s doing the work.

“Sé Turista en Tu Baja California” card—now in English—so our readers can understand what it looks like and how it works

Unlock Baja’s Best Deals with This Free Tourist Card

Free discounts across Baja? Yes, please.

While some folks are flying off to Europe this summer, smart locals and curious gringos are unlocking Baja’s best deals with just a few taps on their phones.

Governor Marina del Pilar has been pushing the digital “Be a Tourist in Your Baja California” card—and it’s not a gimmick. This free discount program is designed to boost local tourism while rewarding you for eating, sipping, and exploring your way through the state.

The card gives you access to exclusive discounts at over 400 businesses across all seven municipalities, from Ensenada’s wine country to the desert art stops in San Felipe. We’re talking restaurants, boutique hotels, beachy spas, quirky souvenir shops, and even guided adventures. Think of it like Baja’s local “passport to fun”—but without the airport lines or TSA agents.

How to get it—fast and painless

Signing up is laughably easy. Go to seturistabc.com, register, and your digital card hits your inbox within seconds. No birth certificate. No utility bill. No bureaucratic scavenger hunt.

If You See This Screen, You Did It Right
#If You See This Screen, You Did It Right: Now just check your inbox—your tourist discount card is waiting!

There’s just one tiny detail—don’t expect a slick Apple Wallet pass. What you get is a trusty ol’ PDF. Not sexy, but it gets the job done.

For business owners

There’s also a simple form for local businesses that want to join the platform. So if you run a taco joint, a surf school, or a winery, it only takes a few minutes to get in front of thousands of discount-hungry visitors.

Where you can use it

The card’s already being used by more than 20,000 people, unlocking deals in places like La Rumorosa, Tecate, Rosarito, and Valle de Guadalupe. You’ll find promos at the Museo Restaurante La Rumorosa, fun at Campo Recreativo El Vikingo, and chill time at Rancho La Ponderosa.

So whether you’re sipping rosé in El Sauzal, climbing boulders in San Pedro Mártir, or just hunting for a better deal on your next fish taco—this card is your new best friend.

TL;DR ((Too Long; Didn’t Read):

✅ Free.

✅ Works across Baja.

✅ Helps local businesses.

✅ PDF-based, not Wallet-friendly—but hey, you’ll survive.

If you were waiting for a reason to explore more of Baja… this is it.